Nancy Agarwal
BMBB College, Batch 1
Found her first job in digital marketing while the course was still running.
Got a job during the coursePerformance Marketing Course
Performance marketing is the skill of turning clicks into customers. This 2-month Marketing Professionals course teaches you to run ads, sponsorships and WhatsApp marketing that bring measurable results.
2 months Morning or evening batch Certified course Internship opportunities
Who it's for
Is this course for you?
Marketing professionals and executives
Business owners who want to run their own ads
Job seekers targeting ads and growth roles
Freelancers offering ad services
Syllabus
What you'll learn
01Digital marketing mindset
- How performance marketing works
- Setting goals and KPIs
02Social media management
- Managing brand pages
- Content that supports ads
03Knowing your audience
- Customer personas and research
- Offers and messaging
04Meta Ads for Facebook and Instagram
- Campaign structure and objectives
- Targeting, creatives and budgets
- Pixel and conversion tracking
05Lead generation and funnels
- Lead forms and landing pages
- Following up leads
06Google Ads basics
- Search campaigns and keywords
- Performance Max overview
07WhatsApp marketing
- WhatsApp Business and broadcasts
- Automation and catalogues
08Sponsorships and building online connections
- Influencer and sponsorship campaigns
- Partnerships that drive sales
09Reporting and optimisation
- Reading ad metrics
- Scaling what works
10Client management
- Handling client expectations
- Monthly reporting
Tools
Software & tools covered
Meta Ads ManagerMeta Business SuiteGoogle AdsWhatsApp BusinessGoogle AnalyticsCanvaChatGPT
Outcomes
By the end, you can
Launch Meta ad campaigns
Set up pixels and tracking
Generate and manage leads
Run WhatsApp marketing
Read and report ad results
Manage client accounts
Included
Every DMCG course includes
- Certificate of completion
- Internship opportunities
- Placement & job assistance
- Live project training
- Weekly assignments
- WhatsApp group support
- 1-2-1 doubt solving
- Morning & evening batches
Alumni
Students who learned with experience
Vaishali Agarwal
Icon Commerce College, Batch 5
Interned at DMCG after the course and now works as a Social Media Manager.
Social Media Manager
Harsh Borad
KC Das Commerce College, Batch 6
Interned at our office and now runs his own business as a creative designer and freelancer.
Freelance creative designer
Khushi Agarwal
Royal Global University, Batch 1
Interned at DMCG and went on to start her own venture, K3 – Kreative Kontent Kreation.
Founded her own ventureFAQs
Performance Marketing course FAQs
Do I need to spend my own money on ads?
You will practise on real campaigns during the course and internship, so you learn with live data. Our trainers will guide you on small test budgets if you want to run your own.
How do I know the fees and next batch date?
Fees depend on the course and batch you choose, and we offer both one-time and part-payment options. Fill the enquiry form or message us on WhatsApp at +91 88120 28961 and our counsellor will share the fee details and upcoming batch dates.
Are classes online or in the classroom?
Classes are held in our classroom at 5th Floor, G.S Tower, A.T. Road, Chatribari, Guwahati, with practical and theory sessions. For special requirements, talk to our team.
Will I get a certificate?
Yes. Every DMCG course is certified. You receive a certificate of completion and participation after finishing the course.
Is there an internship and placement support?
Yes. Our courses come with internship opportunities at DMCG or partner brands, plus placement and job assistance, because DMCG is also a working agency with live client projects.
Run a business?
Want DMCG to do it for you instead?
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Seats are limited per batch. Request a call back and our counsellor will share fees, payment options and dates.